If you want to increase those holiday sales for the Holiday season starting with Black Friday you need to carry lipsticks!!!
Most spas and salons don’t and that is a BIG mistake as far as I am concerned. If you don’t carry lipsticks they are going elsewhere to buy it after they leave your business.
Photo by Kaboompics .com on Pexels.com
To get started all you need are a few colors of lipstick, a clear lipgloss and a lip liner or two. TESTERS are the key to sales. If they can’t try them. They may not want to buy one.
Offer, hand sanitizer, plenty of tissues and a disposable lip brushes.
Keep your makeup area immaculate. Cleaning up after every client is important.
During the holidays and winter lip conditioners, balms and clear glosses sell. But RED lipstick comes out of hiding and reigns supreme!
When applying lipstick there are a few points I would like to make:
First teach your clients exfoliation of the lips is key. Either with a lip scrub off your shelves or a teaspoon of brown sugar and a dash of olive oil. Oh so exfoliating and soothing and makes the lipstick glide on like silk.
Fair skin: The complexion is prone to redness and may be very sensitive. Look for sheer,blue based reds. These hues don’t look over the top and too bold against pale skin.
Olive skin: This warm undertone complexion can pull off almost any color! RED included.
Dark skin: This hue can be warm or cool. If the skin has golden tones (think Halle Berry), choose reds with a brown base like brick red, cinnamon and such. Is the skin darker and more blue-based go for deep ruby with a hint of pink. Cherry or a burgundy.
Let the lips be the center of attention! Lipstick is an instant face lift…don’t forget that!
Even if your clients say they don’t wear makeup…Don’t let that stop you from painting her pout and most likely selling her a bodacious lipstick!
Pretty Lips = Happy Clients!
Jingle Bells Lipstick SELLS!